Media-writing workshop (3 hrs)
The key to getting published is to realise that you’re writing for hard-nosed journalists and editors.
Avoid the PR trap
Newspapers write for their readers, not your company’s stakeholders. Learn what makes a story interesting, so that it has a chance of being used.
Look beyond the obvious
Getting published is less about the perspiration of writing, and more about the inspiration of knowing what to write about. Learn how to find story ideas that pay off.
Write to inform and persuade
Learn how to get your message across with maximum impact by keeping your writing short and tight. You’ll walk out of the workshop having written a publication-ready news release, as well as the outline of an op-ed piece.
Who for PR writers, economists, lawyers, etc
Where At your company premises
How long 3 hours
Class size 12 people max
Price per class - South Africa: R12 000
- Middle East: $2 800
- Europe: €2 500